How to Share Reviews on Google to Facebook
The review ecosystem is booming and businesses need to pay attention. 92% of customers consult review sites before making purchase decisions. To make these customers choose your business concern over your competitors, you demand to solicit reviews on Google and Facebook.
Though every review platform is of import, businesses demand to pay peculiarly close attention to the big players in the space. Today, the ii dominant platforms in the review ecosystem are two companies you nearly likely know very well: Google and Facebook.
Both Google and Facebook encourage review solicitation. That means that businesses can ask their customers to leave reviews.So let's talk about what you can to collect more accurate reviews on these two platforms.
To go reviews effectively, businesses demand to have into account the differences between the two platforms. Here'southward what you'll notice in this commodity.
- What You Need to Know Well-nigh Google Reviews
- What You Need to Know Well-nigh Facebook Reviews
- Getting Started with Google and Facebook
- How to Solicit Reviews on Google and Facebook
Before we go started, want to observe how your business can climb the ranks and become more visibility on Google? In this xx-infinitesimal sound guide, learn everything you need to know about reviews, SEO, review collection strategies, and ways for encouraging customers who had a negative feel with an edit. In this free sound guide, you'll have a clearer understanding of v easy tips that volition assistance ensure client satisfaction every bit well equally increase the likelihood of collecting positive feedback from clients so they're incentivized enough to leave good reviews when prompted by businesses like yourself. Let's swoop right in!
What You Need to Know About Google Reviews
Before we talk virtually how you tin can solicit reviews on Google, let'south talk a little bit most why Google reviews are and so important in the commencement place. When the average person has a question, they turn to Google. As of 2019, it is estimated that in that location are over 63,000 Google searches per second. Google is the first identify customers go for any question they have or problems they demand help solving. That means businesses need to be fix to deliver when a customer is in need of their services.
That's not the just ane of Google's features that businesses should be paying attending to. Google is not but the king of search. It's the king of reviews. Our reviews report, The 2021 land of online reviews, found that 67% of all online customer reviews are written on Google.
According to Google, there's been over 500% growth in searches for "about me" and "can I buy" in recent years. This is a huge opportunity for local businesses to capitalize on.
When customers search for your business on Google, the first thing they will see is your business organisation's knowledge graph on the right side of their screen. Information near your business organization such as hours of operation and telephone number is displayed clearly, along with your business's overall review rating.
Your business organization's Google review rating will as well be displayed clearly, along with ratings from other review sites such as Facebook, and Birdeye.
Google reviews allow customers to rate businesses out of 5 stars. The business organisation'due south overall star rating volition be the cumulative average of these star ratings.
What You Need to Know Almost Facebook Reviews
Every bit you no doubt know by at present, Facebook is the biggest social network in the world. It'south estimated that Facebook has over 2 billion monthly agile users. That means a review posted in that location
While Google dominates search, people constantly bank check Facebook to come across how their friends are doing. But that's not all. Facebook users can "similar" business pages. Businesses can get discovered by new customers by getting into News Feeds.
Facebook Recommendations
Facebook is no longer using the 5-star review rating system typical of near review sites. Last year, Facebook reviews went through a shift. Previously, Facebook had a 5-star rating system like to Google. Even so, last yr Facebook decided to change its format and shift to a binary review organization. Instead of rating a business out of 5 stars, customers now only have two options: Recommend or Not Recommend.
This alter is being rolled out slowly. Information technology'south possible that some businesses tin can nonetheless be rated out of five stars. Even so, all businesses volition somewhen shift to the new binary system.
Hither's where things become a little bit complicated. Even though Facebook has shifted away from the five stars organization, businesses overall rating is still out five stars. Facebook has stated that this overall rating is based on past star ratings too as current Recommend/ Non Recommend ratings. Information technology'due south nonetheless not clear exactly how the binary ratings contribute to overall star ratings.
Only every bit Google has a search algorithm, Facebook has an algorithm to decide what appears on the News Feed. Again there are a few signals that Facebook's algorithm uses in determining your brand'southward credibility. Though nobody knows exactly what the Facebook algorithm is, we practice know that businesses tin prove up more on the news feed when Facebook deems them apparent and sees that customers are spending a lot of time engaging with the folio.
It seems that this shift has a slight effect on the effectiveness of Facebook review solicitation. Before the change from star rating to Recommend/ Not Recommend, well-nigh 12% of business organisation review requests turned into bodily reviews. After the alter, review request conversions dropped to around 10%.
Tips for Getting Started
Claim and update your Google My Business organisation Profile
The outset thing you should do is merits and update your Google My Business organisation Profile. Though this might sound obvious, it's estimated that effectually 44% of businesses have not claimed their Google My Business profile. Remember, Google'due south algorithm is meant to favor businesses that look trustworthy. Part of this is your business organization having authentic information available online.
In one case your profile is claimed, yous tin can make changes to arrive easier for customers to discover your business. Add high-resolution images, correct contact information, authentic hours of operation, and news and offers. This volition help your business concern look more trustworthy both to customers and Google'due south search algorithm.
Claim Your Facebook Page
Simply as updating your Google My Business concern folio helps your business's visibility when it comes to search engines, updating your business's Facebook page will help you get discovered on News Feeds. Remember that Facebook'southward algorithm is partially based on your page's credibility.
Lots of existing businesses take unclaimed Facebook pages. Claim your business's Facebook page and once again, add high-resolution images, correct information, accurate hours of performance, and news and offers.
Retrieve to brand certain that your concern's listings are consistent across both profiles, as well as throughout all your other concern profiles throughout the Internet. Consistent listing information volition assistance your business organization rank higher on Google. Fifty-fifty a difference in street abbreviations can hurt your Google in terms of online visibility.
For a free scan of your business concern's listings through the Net, click here .
Solicit Customer Reviews
The more reviews yous accept, the more trustworthy your business organisation looks. The more trustworthy your business organization looks, the more than likely you're business concern will show up on search queries and News Feeds.
That's non the only benefit. Most of the time, the customers who are motivated to leave reviews are those who had extremely negative experiences. By soliciting reviews on Google and Facebook, businesses can fight the inherent negative skew that tin can injure their review profiles. Instead of a few angry customers leaving reviews, y'all'll get well-balanced feedback more than representative of your entire customer base of operations.
Both Facebook and Google allow businesses to solicit reviews from customers. There are a few means yous tin practice this. Yous can inquire for reviews in-person or give customers a mobile kiosk where they can get out reviews themselves.
At Birdeye, we've found that sending customers review requests via text and e-mail works effectively. But it's not equally simple as just sending a few texts and of a sudden getting a massive influx of reviews. Here are a few tips to ensure that your review solicitation efforts on both sites are effective.
How to Solicit Reviews on Google and Facebook
Now let's talk nearly what y'all can practise to send high-converting review requests on both Google and Facebook.
- Timing is key.
When it comes to review solicitation, timing is everything. The optimal time to ask your customers for a review is the same day the sale is fabricated and the purchase is still fresh in their minds. If you ask them for a review a couple of weeks later, they probably won't be nearly as motivated.
- Ask all of your customers for reviews.
Don't just send review requests to a crimson-picked group who you lot're certain will requite y'all positive reviews. This kind of "review gating" has been prohibited past Google because review pages are meant to provide an authentic picture of how customers experience well-nigh your business. If you're defenseless review gating, it can lead to a penalty in search rankings.
- Send a straight link to your Google and Facebook profiles.
The easier the process of leaving a review is for the customer, the more than likely they are to complete it. Telling a customer to find you online and leave a review requires quite a lot of work on their part. Instead, email or text a straight link to your customers so that all they take to do is click the link and fill up out the review grade.
How Birdeye Tin can Help
You don't have to solicit reviews on Google and Facebook manually. Take charge of your business'due south online reputation with Birdeye. Birdeye's all-in-one dashboard allows you to get more than reviews, respond to customer feedback, track your competitors' reviews, and exist the obvious choice in your area.
Source: https://birdeye.com/blog/soliciting-reviews-facebook-google/